Kiichiro Toyoda (June 11, 1894 – March 27, 1952) was a Japanese entrepreneur and the son of Sakichi Toyoda, founder of Toyoda Loom Works. His decision to take Toyoda Loom Works into automobile manufacturing would create what would eventually become Toyota Motor Corporation, the world's largest automobile manufacturer.
Kiichiro Toyoda become the president of Toyota between 1941 and 1950. Kiichiro Toyoda made the decision for Toyoda Loom Works to branch into automobiles, considered a risky business at the time. Shortly before Sakichi Toyoda died, he encouraged his son to follow his dream and pursue automobile manufacturing. He resigned from the company in 1950 due to flagging sales and profitability, passing away four years later.
Profile of the Entrepreneur and the business
